Social content marketing is the area where content marketing and social media/business meet. With an increasingly connected consumer and social B2B buying journey, the attention for social content marketing tactics and strategies is growing.
In many social content marketing models, blogs (the first real ‘social platforms’) are the content hubs and the social channels and media are the spokes used to spread content across connected audiences. However, a solid content strategy is more complex than that and also includes websites and even offline activities. It doesn’t put the medium (such as a blog) but the customer, buying persona or audience at the center, in combination with the marketing goals.
Why Digital (Social Media) Marketing
- INCREASED BRAND AWARENESS
- MORE INBOUND TRAFFIC
- IMPROVED SEARCH ENGINE RANKINGS
- HIGHER CONVERSION RATES
- BETTER CUSTOMER SATISFACTION
- MORE BRAND AUTHORITY
- COST-EFFECTIVE